“STORY-TELLING!” At PRACHT & HOHL in Business Talk
▶ ️ What is it? What have you already implemented? Do you have a storytelling plan? HOW and WHY is that so important? For you and your own business?
Successful examples: Warren Buffet, Steve Jobs, Coca Cola, Mercedes Benz, Hornbach Hardware Store, RedBull, Apple, Elon Musk …
• Reason of the story
• Right target audience address
• Emotional situation
• relation of emotions
• main character, hero of the story
• History and obstacles of the story
• Highlight of the story
• Successful end – of the promise
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